The Science Behind Henzelium™
Robert “Bob” Henzel is an entrepreneur who comes to us with 20+ years of database integration, data mining, predictive modeling, strategic management, statistics and consumer research experience. As an economist from The University of Alabama, Bob has assisted all types of companies and organizations, nationally and internationally, in understanding their data and their consumers and has designed well-integrated, strategic plans to implement data-centric marketing and sales improvements across all business levels. Bob has been published nationally and internationally in topics ranging from Consumer Research to Tourism Sustainability of Small Nation States to Economic Impact of Programs.
Bob’s industry experience includes: Contact Centers, Tourism, Air & Cruise Travel, Service, Restaurants, Aviation, Real Estate, Healthcare, Food & Beverages, CPG, DG, Retail, Government, Law Enforcement, Finance, and Computer in capacities ranging from lead internal roles to consulting spanning 20 countries over 4 continents. Bob has been heavily involved in Birmingham’s Council for Economic Development, Nashville Realtors, multiple Chambers of Commerce, Greater Louisville Inc. as well as various other organizations, private and public.
As a dedicated and enthusiastic foodie, home chef and spice lover, he has tested hot sauces and various spicy blends from around the world. As a researcher he decided to a spice test of his own – he statistically surveyed thousands of people over several years on what they liked and disliked about hundreds of hot sauces and other products.
As a predictive modeler, he put this data through algorithms to find out conclusively what would make others not only purchase a product, but also consistently USE a product – those of you out there (and we know you are there) with multiple “Screaming Hot” sauces gathering dust on a shelf, or taking up space in your refrigerator already understand!
- People want spice, but don’t want to be slapped in the face with heat!
- Hot sauces typically do not excite all parts of the palate throughout the entire tasting portion of normal food consumption – in other words people want a complex set of flavors in their hot sauces to entice and scintillate their palates.
- People wish to both cook with and use a hot sauce at the table for the varying levels of heat tolerance and to the taste of others.
- Hot spice should be a flavor enhancement to their meals – not just drown out the taste of what they are eating.
He then created Henzelium! Henzelium has depth of flavors, varying levels and types of heat throughout the entire tasting phase, enhances the natural flavor of foods, and can be adjusted to an individual’s taste – both for cooking and at the table right next to the salt and pepper shakers!